Ronnell  Shaw founded TYSEN MAXWELL URBAN COUTURE JEANS in 2007 with the idea of filling  a clear void in the denim market by focusing on fit, style and fabrication. The  label is named after his son, Tysen Maxwell Shaw. His vision for the brand is a  magnitude of personal expression that reaches masculinity, affluence, originality, intellect, creativity, style, quality, confidence, workmanship, integrity, innovation, magnetism, charisma, and modernity.

Working  with an eclectic group of partners with a wide range of backgrounds makes for a  line of denim that will be kept on the cutting edge. Ronnell believes the brand  will attract both the city dweller as well as the suburban sophisticate. The  brand reflects personal style and the categories urban couture and  gentleman street.

With the brand being stylish and fashion forward but not trendy, Tysen Maxwell takes a unique, fresh, and much needed approach to the  current urban contemporary market. The brand appeals to men who are looking for  a great fit that cannot be found in existing labels. We offer an extended size  range that caters to both the regular fit customer, and what Tysen Maxwell  considers, the special fit customer (aka tall & athletic). Our design team is dedicated to producing the best fitting apparel line for men who want to  attain a certain look, but because of their size or body frame need special  cuts.

Tysen  Maxwell is always looking to keep in touch with the consumer. Our blog page  allows the consumer to write poems or creative thoughts that could possible be  used as the poem in the waist band of our signature pair of jeans. The  brand will roll out to retail stores across the country in the next several years to showcase the timeless beauty of this product.